We commonly have the idea that everything that requires a minimum of scientific study is boring, at least I like to believe that I am not the only one who thinks so, even so, we can find facts that can be very interesting and even funny.
Using the curious and fun effects that science gives us, we can present projects like these that are interactive and manage to capture the attention of consumers by the way in which the product transmits to the consumer characteristics that strengthen its consumption.
This project is allowed only through the chemical and physical effects of chromism, but what chromism is? Chromism is the transformation of the composition of the colors of an entity, this transformation can occur according to different causes such as photochromism, that the change is triggered by light or electrochromism that its transformation is produced by electricity.
Behance Whole Presentation Project→
Now, what does all this chemistry stuff have to do with marketing and how do we implement it to make it more impactful and practical for customers?
The introduction to the market of a drink that by itself gives you distinctive characteristics depending on its temperature and that just by looking at it you can identify if it meets your needs at the moment is something quite striking and that seems quite surreal. This is the reason why, despite the long list of chromatic phenomena, we are going to focus on thermochromism.
Chromism, moving away from chemistry, is a soda that has been designed to, in addition to fulfilling the essential purpose of a hydrating and refreshing drink, also interacts with the consumer, satisfying this need to know when the drink is cold enough to hydrate and the best thing is that it is in a fun and unique way.
This is a new brand that bets on the different, on the literally refreshing, on the new, making use and combining science, aesthetics, and innovation. You can find refreshing flavours with eye-catching designs, a packaging with a quite luxurious presentation and most importantly, it has the needs of consumers as a priority.